I help B2B SaaS founders build growth systems that compound.
Growth marketing consultant & fractional CMO specialising in demand generation, AI-powered workflows, and revenue optimization for Seed–Series A SaaS companies.
ACMVTrusted by fintech, HR tech, and developer tools companies
£7M+
Pipeline Generated
8+ Years
B2B SaaS Growth
How I help you grow
I work as a fractional growth partner — embedded in your team, aligned to your revenue goals.
Growth Strategy
Build a scalable, data-driven growth system aligned with your revenue goals.
Learn moreDemand Generation
Build a predictable pipeline engine that consistently delivers qualified leads.
Learn moreAI Marketing Automation
Leverage AI and automation to scale your marketing operations without scaling headcount.
Learn moreRevenue Optimization
Improve conversion rates, reduce churn, and unlock expansion revenue.
Learn moreWhat you're trying to solve
Common growth challenges B2B SaaS companies hire me to fix.
Built for your growth stage
Tailored consulting for every stage of the B2B SaaS journey.
SaaS Founders
Build a growth engine you can hand off — so you can focus on product and vision.
Learn moreCMOs & VPs of Marketing
A strategic partner who can help you build, scale, and prove the impact of marketing.
Learn moreGrowth Teams
Strategic frameworks and execution support to accelerate your growth programs.
Learn moreSector-specific expertise
Growth strategies adapted to the unique dynamics of your SaaS vertical.
Fintech SaaS
Growth marketing for fintech companies navigating compliance, trust, and long sales cycles.
HR Tech SaaS
Demand generation and positioning for HR platforms selling to complex buying committees.
Developer Tools SaaS
PLG and community-led growth strategies for developer-first products.
AI SaaS
Go-to-market strategy for AI-native products in a rapidly evolving market.
What clients say
“Hilal brought a level of strategic clarity and execution rigour we hadn't seen from a marketing consultant before. She helped us build a demand generation engine that still runs without her.”
SaaS Founder
CEO, Fintech SaaS
“Within two quarters we had a structured ABM program, a functioning lead scoring model, and clear attribution. The pipeline impact was immediate.”
Revenue Leader
VP Revenue, B2B SaaS
Practical growth marketing insights
Building a B2B SaaS Demand Generation Engine That Scales
How to build a demand generation system that generates consistent, qualified pipeline — not just a collection of tactics.
How to Reduce CAC in B2B SaaS Without Killing Lead Quality
A systematic framework for reducing customer acquisition cost while maintaining or improving the quality of leads entering your pipeline.
Ready to build a growth system that compounds?
Book a free 30-minute strategy call to discuss your situation and see if we're a fit.