Hilal Tasdan

Reduce CAC

High CAC erodes unit economics and slows growth. I help SaaS companies diagnose where spend leaks and rebuild acquisition programs around efficiency.

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The problem

CAC creep is almost always driven by poor channel mix, weak messaging, or leaky conversion — not just high ad spend.

My approach

  • Analyse CAC by channel, segment, and motion
  • Identify highest-ROI acquisition channels
  • Optimise messaging and positioning for conversion
  • Reduce time-to-close with better qualification
  • Build organic and content-led channels that compound

Expected outcomes

  • 25–30% reduction in blended CAC
  • Improved payback period
  • Better channel mix diversity
  • Higher quality pipeline at lower cost

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Ready to tackle this?

Book a strategy call to discuss your specific situation.

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